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Good Life 2030 Ireland Impact Report
The Good Life 2030 Ireland Impact Report is here.
Good Life 2030 Ireland united 10 competing agencies behind a single brief for the first time in Irish advertising history. The campaign that followed reached 3.5 million people. This report tells you what happened, what surprised us, and what it means for the industry's role in building a different kind of future.
Exclusive Interview with Ned Younger, Inside Track
This week, Jonathan spoke with Ned Younger, spokesperson for Inside Track, a group who use insider knowledge to push industries towards a just transition. In the last fortnight, an anonymous group of senior advertising insiders published a memo calling out what they see as a "vacuum of responsible leadership" in our industry.
Beyond the Chaos: Transforming Advertising for a Sustainable Future
In this engaging masterclass hosted by Jonathan Wise, co-founder of Purpose Disruptors, the conversation delves into the critical findings from the report 'Beyond the Chaos Ahead of the Curve,' launched at COP30. The session features insights from Nadine Ayyashi, who emphasises the advertising industry's role in addressing climate change through the lens of service emissions. The discussion highlights the pressures facing the industry, including political upheaval, AI disruption, and the climate crisis, and explores how companies can transition towards sustainable practices. Panelists Paul Elliott, Jenny Mossman, and Lucy Usher share their experiences and strategies for integrating sustainability into their organisations, emphasising the importance of patience, resilience, and collaboration in driving meaningful change.
20 Jan 2026
What we learned from three practitioners implementing Serviced Emissions
In our recent masterclass, we explored the complex pressures facing our industry—from climate change to AI disruption. The insight? Those who prepare for change will thrive, while others may retreat.
PRII x PR Working Group Research 2022
Together with the PRII and PRCA, Purpose Disruptors Ireland PR working group undertook primary research among Irish PR communications practitioners to benchmark sentiment and thinking around sustainability in PR and Communications in Ireland. The research aim was to identify the challenges, concerns and opportunities for change around sustainability in the PR & Communications industry in this country. The intent is that this report and its findings will provoke a discussion and help inform communications professionals, individually and collectively, on what next steps the industry should take to build sustainability into their work into 2022.
Communicating Sustainability with Change By Degrees
On March 1st 2022, following the launch of the latest IPCC report, Dr Tara Shine and Madeleine Murray joined us from Change by Degrees to discuss how we can all get better at communicating sustainability.
This event was hosted as a response to findings that emerged from the recent Purpose Disruptors Ireland survey, to help fill the knowledge gaps and build the industry’s skillset in climate and sustainability arenas.
ON CLIMATE, COMMUNICATIONS & THE IRISH MEDIA
On July 9th, 100 members of the PR and creative communications industry in Ireland gathered for a Q&A discussion with Dr. Pat Brereton (academic and co-chair of Dublin City University’s MSc in Climate Change) and Kevin O’Sullivan (Irish Times Environment and Science Editor). Hosted by Purpose Disruptors Ireland, supported by the PRCA & PRII, it focused specifically on the communications industry and the media plays in tackling and communicating the climate emergency in Ireland.
THE GREAT RESET FORTNIGHT FINDINGS: IRISH INDUSTRY WORKSHOPS MAY 2021
Over the course of 3 weeks in May, Purpose Disruptors Ireland hosted a series of workshops for over 60 creative communications professionals (from strategy and PR to creatives, events and client service) to explore the impact of our industry and its potential in combating climate change. These free sessions were the first of their kind in Ireland, part of Purpose Disruptor’s mission to reshape the advertising and marketing communications industry to only promote attitudes, lifestyles, behaviours and brands aligned with a net zero world by 2030.