Advertised Emissions
Resources
The reports, research, and conversations that are shaping a new standard for the industry.
From our first landmark report in 2021 to the latest methodology updates, this page brings together everything we've published on Advertised Emissions. Dig into the data, watch the conversations, and find the resources that help turn awareness into action.
If you can't find what you're looking for, please get in touch. We want these resources to be genuinely useful to you, and if there's something missing, we'd like to know. Helping the industry act on Advertised Emissions is exactly why we're here.
Our first flagship Advertised Emissions report was created, in collaboration with Econometrics agency, Magic Numbers.
The first report showed UK advertising was responsible for 186 million tonnes of CO2e putting a calculation to consumption related emissions driven by advertising.
As the dust settled on the launch of the report at COP26 in November 2021 - we hosted a virtual Q&A event, providing PD community members and interested parties the opportunity to hear more from the report's lead authors and pose their questions. The first two videos are here but you can watch the event in full here.
Pt 1 Why Advertised Emissions?
Pt 2 What are Advertised Emissions?
Advertising’s Evolutionary Moment.
How to Turn Climate Ambition into Impact (2024)
In our latest case study, we share the story of two climate pioneers from leading advertising agencies, M&C Saatchi and OLIVER. They detail their journey in adopting the 'Serviced Emissions Action Areas (inspired by Advertised Emissions) created by Race to Zero & Oxford Net Zero.
Advertised Emissions: The Temperature Check (2022)
Our most recent report calculating the UK advertised industry’s Advertised Emissions. UK Advertised Emissions reached 208 million tonnes of CO2e in 2022, up 11% from 2019.
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Beyond the Chaos: Ahead of the Curve.
How Smart Organisations are De-Risking in Uncertain Times. (2025)
As political, technological, and environmental turbulence intensifies, Beyond the Chaos, Ahead of the Curve is our new flagship report, which captures how forward-thinking organisations in advertising are preparing for what’s next.
Developed in collaboration with 30 industry practitioners, featuring contributions from Oxford Net Zero, Amplify, Elvis, ClientEarth, the University of Portsmouth, and Creatives for Climate – it’s your guide on how to manage your organisation’s climate transition.
Beyond the Chaos: Ahead of the Curve Global Launch Webinar
We cover the state of play in advertising, media and marketing — a big-picture view from Jonathan Wise on why measuring what matters — Advertised Emissions — is critical for avoiding long-term business risk; and learnings from the field — with Jennie Mossman (Amplify) sharing her case study from the global experience agency, and lessons from integrating climate transition into creative and commercial strategy.
Advertising Evolutionary Moment Global Launch and Case Study Webinar
Hear all about our case study direct from sustainability pioneers who lay out how they are taking practical steps to future-proof their businesses, and embed bold Serviced Emissions guidance spanning governance, measurement and strategy into their organisations.
Advertised Emissions: Temperature Check Webinar
Watch Founder of Magic Numbers, Dr Grace Kite, and Co-founder of Purpose Disruptors, Jonathan Wise, unpack the numbers, methodology and meaning of the Advertised Emissions Temperature Check Report
Want to Get Involved?
If you’re ready to:
Measure...
your organisation’s Advertised Emissions
Join...
the Advertising Emissions working Group
Influence...
upwards, invite us to present to your executive team
Get in touch!
Advertised Emissions in the media
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Why measuring our Advertised Emissions can help get ahead of inevitable climate pressures.
Advertising’s Evolutionary Moment is a new framework that helps the ad industry turn climate ambition into impact. Early adopters of the framework like OLIVER and M&C Saatchi are better able to align their services with climate goals, explains the Purpose Disruptors’ Aimee Brewerton.
WARC 17 Dec 2024 -
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Why Advertised Emissions is a pivotal tool in the climate transition.
The TCFD framework, which aligns the impact of climate change with exposure to financial risk, will be mandatory in the UK from 2025 for all large private and listed companies. This takes the climate conversation directly to the boardroom, and advertisers can expect more scrutiny from investors, says the Purpose Disruptor’s Nadeen Ayyashi.
WARC 9 April 2024 -
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How smart agencies are de-risking in uncertain times.
Responding to climate change is not a compliance exercise; it is a strategic lever of resilience. Agencies that integrate it into their governance, client strategies, briefing process and creative decision-making will be the ones to thrive in a rapidly changing marketplace, says Nadeen Ayyashi, Purpose Disruptors and Jennie Mossman, Amplify.
WARC 11 Dec 2025
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Advertising adds extra 32% to annual carbon footprint of every person in the UK.
Latest research from Purpose Disruptors paints a stark picture of the C02 emissions caused as a result of advertising-driven consumption.
The Drum 7 Nov 2022 -
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What are serviced emissions and how can corporates act on them?
EXCLUSIVE: The UN’s Race to Zero initiative held a launch event to showcase how organisations working in PR, law, advertising and other service-based sectors can identify actions to reduce emissions and mitigate climate risks.
edie 29 Oct 2024 -
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Leading agency figures tell us which stories have been flying under the radar but are nonetheless shaping the year ahead.
Leading agency figures tell us which stories have been flying under the radar but are nonetheless shaping the year ahead.
The Drum 16 Jan 2026
