Good Life 2030 Ireland Impact Report
The Good Life 2030 Ireland Impact Report is here.
Good Life 2030 Ireland united 10 competing agencies behind a single brief for the first time in Irish advertising history. The campaign that followed reached 3.5 million people. This report tells you what happened, what surprised us, and what it means for the industry's role in building a different kind of future.
Good Life 2030 Ireland
Good Life 2030 is an invitation to imagine a brighter future.
The Irish advertising industry has united to launch the world’s first large-scale campaign “Less Buying, More Being” challenging the consumerism culture around Black Friday. The campaign, inspired by conversation with citizens across Ireland, promotes a vision of wellbeing focused on connection rather than consumption.
Reclaiming the Commercial Break
Our integrated campaign, in collaboration with IRIS and MG OMD interrupted traditional commercials with messages that support human and planetary wellbeing.
The campaign cuts through the ‘consumption’ noise by subverting advertising tropes to disrupt people’s auto-pilot behaviour and make them reflect on how connection with self, others and nature are what really matters.
Adverts for the Future - Soundbites
As part of our citizen research, we spoke to everyday people about what a ‘good life’ looks and feels like now and in the future.
Good Life 2030 Exhibition
In partnership with the global Creatives for Climate community and WeAre8 social platform, we gathered hundreds of submissions from independent creatives & influencers, sharing new & original visions of a future good life.
These contributed to a pop-up Exhibition of the Future, held at the Tate Modern for Purpose Disruptors’ Earth Day Summit, in April 2023.
Adverts for the Future - ‘It’s me, you’
Starring British radio and television presenter, narrator and comedian Alice Levine, this film brings the future forward in a really personal, humorous way through time travel.
GoodLife 2030 Collective Manifesto
A manifesto-making tool inviting all to declare a new vision of an advertising, marketing and media industry, in service to the good life we want.
Use this tool to articulate & keep your own vision, and add your voice to the collective call for change.
GoodLife 2030 Documentary
A great place to start. Our much-loved 15 minute documentary exploring advertising and its relationship to the climate crisis. First produced in 2021 and premiered at COP26 in Glasgow.
Good Life 2030 - Insight & Research
In collaboration with the Insight Climate Collective, we conducted deep, qualitative, primary research with the 42% of the UK public who don’t see themselves reflected in typical climate narratives, to unearth their values and visions of what a ‘good life’ in 2030 is like.
Good Life 2030 - How it began
Led by Purpose Disruptors and in collaboration with the Insight Climate Collective, Race to Zero, Stories for Life and over 200 industry professionals, Good Life 2030 is a project for the advertising industry to transform both itself and society in service of halving emissions by 2030 through the process of reimagining and redefining what a ‘good life’ looks and feels like, informed by real everyday people.