Exclusive Interview with Ned Younger, Inside Track
This week, Jonathan spoke with Ned Younger, spokesperson for Inside Track, a group who use insider knowledge to push industries towards a just transition. In the last fortnight, an anonymous group of senior advertising insiders published a memo calling out what they see as a "vacuum of responsible leadership" in our industry.
Adverts for the Future - Soundbites
As part of our citizen research, we spoke to everyday people about what a ‘good life’ looks and feels like now and in the future.
Adverts for the Future - ‘It’s me, you’
Starring British radio and television presenter, narrator and comedian Alice Levine, this film brings the future forward in a really personal, humorous way through time travel.
Communicating Sustainability with Change By Degrees
On March 1st 2022, following the launch of the latest IPCC report, Dr Tara Shine and Madeleine Murray joined us from Change by Degrees to discuss how we can all get better at communicating sustainability.
This event was hosted as a response to findings that emerged from the recent Purpose Disruptors Ireland survey, to help fill the knowledge gaps and build the industry’s skillset in climate and sustainability arenas.
ON CLIMATE, COMMUNICATIONS & THE IRISH MEDIA
On July 9th, 100 members of the PR and creative communications industry in Ireland gathered for a Q&A discussion with Dr. Pat Brereton (academic and co-chair of Dublin City University’s MSc in Climate Change) and Kevin O’Sullivan (Irish Times Environment and Science Editor). Hosted by Purpose Disruptors Ireland, supported by the PRCA & PRII, it focused specifically on the communications industry and the media plays in tackling and communicating the climate emergency in Ireland.
THE GREAT RESET FORTNIGHT FINDINGS: IRISH INDUSTRY WORKSHOPS MAY 2021
Over the course of 3 weeks in May, Purpose Disruptors Ireland hosted a series of workshops for over 60 creative communications professionals (from strategy and PR to creatives, events and client service) to explore the impact of our industry and its potential in combating climate change. These free sessions were the first of their kind in Ireland, part of Purpose Disruptor’s mission to reshape the advertising and marketing communications industry to only promote attitudes, lifestyles, behaviours and brands aligned with a net zero world by 2030.