On Sunday 26th April, The Talking Tree – an Agency for Nature campaign developed with Droga5 – was announced as one of Columbia University’s “Digital Dozen: Breakthroughs in Storytelling.” The award honours projects that stretch what narrative can be in the digital age. For us, it’s also a chance to reflect on a more provocative question: is the Talking Tree just a clever story about nature – or the beginning of stories by nature?