5 Ways We Can All Give Nature Fresh Energy in Culture

When it comes to nature, Britain is a place of paradox. We love to proclaim ourselves a nation of nature lovers. But Britain is also one of the most nature-disconnected countries on earth. Somewhere between the bird tables and the balcony herbs, a lot of us - especially those aged 18 to 30 - have quietly filed nature under "nice, but not for me." Crucially, urban dwellers tend to see nature as somewhere else - “the countryside” - rather than a living system that exists all around us.

At the Agency for Nature we've spent two seasons trying to close that gap with creative campaign work, helping nature feel emotionally resonant to a new generation. Over ten national campaigns, here are five things we’ve learned about giving nature fresh energy in culture.

Are you working to give nature fresh energy in culture? Have you got different ideas about what’s working? We’d love to hear them. Share your thoughts and ideas or or tag us @agencyfornature on Instagram.