About us
Like many good ideas, Purpose Disruptors started in a pub. Three like-minded climate-concerned industry insiders met to discuss the question:
The better I am at my job the worse I’m making the climate crisis, what do I do about that?
Co-founders Lisa Merrick-Lawless, Rob McFaul and Jonathan Wise founded Purpose Disruptors, to start the conversation and help write the next chapter in advertising’s story.
Since 2020, we’ve built a network of 5,000 industry insiders, premiered work at COP26 and COP27, our work has been adopted by the UN and Race to Zero as best practice, we work with all Big Six network agencies and the UK Government, and have created award-winning campaigns reaching millions and recognised as Campaign Magazine’s Trailblazers in 2021.
Our mission is to educate and inspire disruptors to write the next chapter of advertising
The Co-Founders
Lisa Merrick-Lawless
CULTURE
Jonathan Wise
MEASURE
Rob McFaul
LEARN
The Team
Aimee Brewerton
Communications & Community Lead
Ally Kingston
CULTURE Creative Lead
Nadeen Ayyashi
Advertised Emissions Strategy Director
Holly Wyatt
CULTURE Project Director
Dr. Omon Fagbamigbe
Advertised Emissions Impact Analyst
Dr. Natasha Parker
CULTURE Project Director (maternity cover)
Laura Costello
Ireland Lead
James Greet
Regional Lead, Australia & New Zealand
