Natasha is Project Director at Purpose Disruptors, working across the Create pillar to shape the next chapter of Agency for Nature and Good Life 2030.

She brings over 20 years of experience in the charity sector, working at the intersection of social and environmental challenges. From unemployment and addiction to wellbeing and over-consumption, the connecting thread running through all of her work is a deep belief that how we live and what we value are inseparable from the health of the world around us.

Natasha holds a PhD in Environmental Psychology from the University of Surrey, completed as part of the Centre for Understanding Sustainable Prosperity (CUSP), where she explored how people shift away from materialistic values and towards more sustainable ways of living. She also holds an MSc in Applied Positive Psychology and is a lead author on three published journal articles examining the relationship between human wellbeing and sustainable living. She remains a Fellow of CUSP.

Before joining Purpose Disruptors, she was at Climate Outreach, researching how the British public engage with climate and nature through culture. Prior to that she spent eight years as Head of Post-Consumerism at Global Action Plan, leading research and campaigns on how we might live well within the planet's limits. Her work there ranged from exploring the values-perception gap in climate action, to supporting young campaigners pushing back against surveillance advertising, to visioning positive climate futures with the television industry and young creatives.

She came to Purpose Disruptors already as a collaborator, having worked with the organisation on fundraising before stepping into her current role.