Good Life 2030 Ireland Impact Report
The Good Life 2030 Ireland Impact Report is here.
Good Life 2030 Ireland united 10 competing agencies behind a single brief for the first time in Irish advertising history. The campaign that followed reached 3.5 million people. This report tells you what happened, what surprised us, and what it means for the industry's role in building a different kind of future.
Good Life 2030 Ireland
Good Life 2030 is an invitation to imagine a brighter future.
The Irish advertising industry has united to launch the world’s first large-scale campaign “Less Buying, More Being” challenging the consumerism culture around Black Friday. The campaign, inspired by conversation with citizens across Ireland, promotes a vision of wellbeing focused on connection rather than consumption.
‘Sustainability’ is a turn-off, so try selling a good life
The Good Life Ireland 2030 project is investigating the intersection of consumption, individual perception and climate change, writes Bernice Harrison, Tue May 07 2024
A new high-fashion campaign is selling… nature?
‘Girls Just Wanna Grow Plants’ offers a respite from constant consumption as part of an advertising group’s effort to reconnect people with nature — and make sustainability cool in the process, writes Rachel Cernansky, 15 Feb 2024
PRII x PR Working Group Research 2022
Together with the PRII and PRCA, Purpose Disruptors Ireland PR working group undertook primary research among Irish PR communications practitioners to benchmark sentiment and thinking around sustainability in PR and Communications in Ireland. The research aim was to identify the challenges, concerns and opportunities for change around sustainability in the PR & Communications industry in this country. The intent is that this report and its findings will provoke a discussion and help inform communications professionals, individually and collectively, on what next steps the industry should take to build sustainability into their work into 2022.
Good Life 2030 Exhibition
In partnership with the global Creatives for Climate community and WeAre8 social platform, we gathered hundreds of submissions from independent creatives & influencers, sharing new & original visions of a future good life.
These contributed to a pop-up Exhibition of the Future, held at the Tate Modern for Purpose Disruptors’ Earth Day Summit, in April 2023.
Adverts for the Future - “Less is More”
"Less is More" is an immersive audio experience that cleverly peels back the layers of sound to reveal how the Good Life we’re all seeking has been obscured by the frenetic way we live today.
Communicating Sustainability with Change By Degrees
On March 1st 2022, following the launch of the latest IPCC report, Dr Tara Shine and Madeleine Murray joined us from Change by Degrees to discuss how we can all get better at communicating sustainability.
This event was hosted as a response to findings that emerged from the recent Purpose Disruptors Ireland survey, to help fill the knowledge gaps and build the industry’s skillset in climate and sustainability arenas.
2021 Events & Press Coverage for GoodLife2030
On the final day of COP26, The Drum interviewed Purpose Disruptors co-founders Lisa Merrick-Lawless, Rob McFaul and Jonathan Wise alongside five of the industry leaders from Iris, Mediacom, Mother and M&C Saatchi, who featured in our documentary A Good Life in 2030: The Role of Advertising, about the role of advertising in tackling the climate crisis.
GoodLife 2030 Collective Manifesto
A manifesto-making tool inviting all to declare a new vision of an advertising, marketing and media industry, in service to the good life we want.
Use this tool to articulate & keep your own vision, and add your voice to the collective call for change.
GoodLife 2030 Documentary
A great place to start. Our much-loved 15 minute documentary exploring advertising and its relationship to the climate crisis. First produced in 2021 and premiered at COP26 in Glasgow.
Good Life 2030 - Insight & Research
In collaboration with the Insight Climate Collective, we conducted deep, qualitative, primary research with the 42% of the UK public who don’t see themselves reflected in typical climate narratives, to unearth their values and visions of what a ‘good life’ in 2030 is like.
Good Life 2030 - How it began
Led by Purpose Disruptors and in collaboration with the Insight Climate Collective, Race to Zero, Stories for Life and over 200 industry professionals, Good Life 2030 is a project for the advertising industry to transform both itself and society in service of halving emissions by 2030 through the process of reimagining and redefining what a ‘good life’ looks and feels like, informed by real everyday people.
ON CLIMATE, COMMUNICATIONS & THE IRISH MEDIA
On July 9th, 100 members of the PR and creative communications industry in Ireland gathered for a Q&A discussion with Dr. Pat Brereton (academic and co-chair of Dublin City University’s MSc in Climate Change) and Kevin O’Sullivan (Irish Times Environment and Science Editor). Hosted by Purpose Disruptors Ireland, supported by the PRCA & PRII, it focused specifically on the communications industry and the media plays in tackling and communicating the climate emergency in Ireland.
THE GREAT RESET FORTNIGHT FINDINGS: IRISH INDUSTRY WORKSHOPS MAY 2021
Over the course of 3 weeks in May, Purpose Disruptors Ireland hosted a series of workshops for over 60 creative communications professionals (from strategy and PR to creatives, events and client service) to explore the impact of our industry and its potential in combating climate change. These free sessions were the first of their kind in Ireland, part of Purpose Disruptor’s mission to reshape the advertising and marketing communications industry to only promote attitudes, lifestyles, behaviours and brands aligned with a net zero world by 2030.