‘We keep talking redundancies but not the fallout’: Agency leaders’ 2026 outlook
Leading agency figures tell us which stories have been flying under the radar but are nonetheless shaping the year ahead.
By Sam Anderson, Intelligence editor, The Drum. January 16, 2026
Beyond the chaos, ahead of the curve: How smart agencies are derisking in uncertain times
Beyond the chaos, ahead of the curve: How smart agencies are derisking in uncertain times. Responding to climate change is not a compliance exercise; it is a strategic lever of resilience. Agencies that integrate it into their governance, client strategies, briefing process and creative decision-making will be the ones to thrive in a rapidly changing marketplace, says Nadeen Ayyashi, Purpose Disruptors and Jennie Mossman, Amplify. Dec 11 2025
Why climate comms needs dancing ponies
Why climate comms needs dancing ponies: Lisa Merrick-Lawless, Co-Founder of Purpose Disruptors and Co-Creator of the Agency for Nature, shares why climate comms needs a creative overhaul. April 22 2025
Why measuring our Advertised Emissions can help get ahead of inevitable climate pressures
Why measuring our Advertised Emissions can help get ahead of inevitable climate pressures. Advertising’s Evolutionary Moment is a new framework that helps the ad industry turn climate ambition into impact. Early adopters of the framework like OLIVER and M&C Saatchi are better able to align their services with climate goals, explains the Purpose Disruptors’ Aimee Brewerton.
What are serviced emissions and how can corporates act on them?
The UN’s Race to Zero initiative held a launch event to showcase how organisations working in PR, law, advertising and other service-based sectors can identify actions to reduce emissions and mitigate climate risks, writes Matt Mace, in edie 29 Oct 2024
‘Sustainability’ is a turn-off, so try selling a good life
The Good Life Ireland 2030 project is investigating the intersection of consumption, individual perception and climate change, writes Bernice Harrison, Tue May 07 2024
Why Advertised Emissions is a pivotal tool in the climate transition
Emerging forces shaping Adland's climate future: Why Advertised Emissions is a pivotal tool in the climate transition, writes Nadeen Ayyashi, Purpose Disruptors April 09 2024
A new high-fashion campaign is selling… nature?
‘Girls Just Wanna Grow Plants’ offers a respite from constant consumption as part of an advertising group’s effort to reconnect people with nature — and make sustainability cool in the process, writes Rachel Cernansky, 15 Feb 2024
Advertising folk, it’s time to rethink what we’re selling
Advertising folk, it’s time to rethink what we’re selling. Lisa Merrick-Lawless, co-founder of Purpose Disruptors and the Good Life 2030 project, and Ally Kingston, Good Life 2030 creative lead, share why now is the time to reimagine what a good life in the future really means. 21 Feb 2023
Advertising adds extra 32% to annual carbon footprint of every person in the UK
Latest research from Purpose Disruptors paints a stark picture of the C02 emissions caused as a result of advertising-driven consumption.
2021 Events & Press Coverage for GoodLife2030
On the final day of COP26, The Drum interviewed Purpose Disruptors co-founders Lisa Merrick-Lawless, Rob McFaul and Jonathan Wise alongside five of the industry leaders from Iris, Mediacom, Mother and M&C Saatchi, who featured in our documentary A Good Life in 2030: The Role of Advertising, about the role of advertising in tackling the climate crisis.