A new high-fashion campaign is selling… nature?

15 Feb 2024 - Rachel Cernansky for Vogue

‘Girls Just Wanna Grow Plants’ offers a respite from constant consumption as part of an advertising group’s effort to reconnect people with nature — and make sustainability cool in the process.

https://www.voguebusiness.com/story/sustainability/anti-overconsumption-a-new-high-fashion-campaign-is-selling-nature

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