Why climate comms needs dancing ponies
Why climate comms needs dancing ponies: Lisa Merrick-Lawless, Co-Founder of Purpose Disruptors and Co-Creator of the Agency for Nature, shares why climate comms needs a creative overhaul. April 22 2025
Reclaiming the Commercial Break
Our integrated campaign, in collaboration with IRIS and MG OMD interrupted traditional commercials with messages that support human and planetary wellbeing.
The campaign cuts through the ‘consumption’ noise by subverting advertising tropes to disrupt people’s auto-pilot behaviour and make them reflect on how connection with self, others and nature are what really matters.
Adverts for the Future - Soundbites
As part of our citizen research, we spoke to everyday people about what a ‘good life’ looks and feels like now and in the future.
PRII x PR Working Group Research 2022
Together with the PRII and PRCA, Purpose Disruptors Ireland PR working group undertook primary research among Irish PR communications practitioners to benchmark sentiment and thinking around sustainability in PR and Communications in Ireland. The research aim was to identify the challenges, concerns and opportunities for change around sustainability in the PR & Communications industry in this country. The intent is that this report and its findings will provoke a discussion and help inform communications professionals, individually and collectively, on what next steps the industry should take to build sustainability into their work into 2022.
Good Life 2030 Exhibition
In partnership with the global Creatives for Climate community and WeAre8 social platform, we gathered hundreds of submissions from independent creatives & influencers, sharing new & original visions of a future good life.
These contributed to a pop-up Exhibition of the Future, held at the Tate Modern for Purpose Disruptors’ Earth Day Summit, in April 2023.
Adverts for the Future - ‘It’s me, you’
Starring British radio and television presenter, narrator and comedian Alice Levine, this film brings the future forward in a really personal, humorous way through time travel.
Adverts for the Future - “Less is More”
"Less is More" is an immersive audio experience that cleverly peels back the layers of sound to reveal how the Good Life we’re all seeking has been obscured by the frenetic way we live today.
Communicating Sustainability with Change By Degrees
On March 1st 2022, following the launch of the latest IPCC report, Dr Tara Shine and Madeleine Murray joined us from Change by Degrees to discuss how we can all get better at communicating sustainability.
This event was hosted as a response to findings that emerged from the recent Purpose Disruptors Ireland survey, to help fill the knowledge gaps and build the industry’s skillset in climate and sustainability arenas.
ON CLIMATE, COMMUNICATIONS & THE IRISH MEDIA
On July 9th, 100 members of the PR and creative communications industry in Ireland gathered for a Q&A discussion with Dr. Pat Brereton (academic and co-chair of Dublin City University’s MSc in Climate Change) and Kevin O’Sullivan (Irish Times Environment and Science Editor). Hosted by Purpose Disruptors Ireland, supported by the PRCA & PRII, it focused specifically on the communications industry and the media plays in tackling and communicating the climate emergency in Ireland.