Wildfires Make the Abstraction Concrete: How Adland Is Grappling with Europe’s Extreme Heat

“It comes as no surprise that the advertising industry’s climate response is negligible, even diminishing, as wildfires blaze across Europe and we experience an extraordinary run of heatwaves and drought in the UK,” says Purpose Disruptors co-founder Jonathan Wise.

Opinion piece in Mumbrella by James Greet

‘The c-word is missing’: Why Suncorp’s Haven exposes advertising’s climate blind spot

Purpose Disruptors co-founder James Greet argues that Suncorp’s award-winning Haven initiative misses the mark by focusing on resilience without confronting the climate crisis driving the need for it.