Adverts for the Future - “Good Stuff”
"Good Stuff" brilliantly demonstrates our addiction to ‘stuff’ – the mass consumerism we are all consumed by. It then reveals what the actual Good Stuff is in life – time with others, time in nature, time doing the things we love.
Good Life 2030 Exhibition
In partnership with the global Creatives for Climate community and WeAre8 social platform, we gathered hundreds of submissions from independent creatives & influencers, sharing new & original visions of a future good life.
These contributed to a pop-up Exhibition of the Future, held at the Tate Modern for Purpose Disruptors’ Earth Day Summit, in April 2023.
Adverts for the Future - ‘It’s me, you’
Starring British radio and television presenter, narrator and comedian Alice Levine, this film brings the future forward in a really personal, humorous way through time travel.
Adverts for the Future - “Less is More”
"Less is More" is an immersive audio experience that cleverly peels back the layers of sound to reveal how the Good Life we’re all seeking has been obscured by the frenetic way we live today.
Communicating Sustainability with Change By Degrees
On March 1st 2022, following the launch of the latest IPCC report, Dr Tara Shine and Madeleine Murray joined us from Change by Degrees to discuss how we can all get better at communicating sustainability.
This event was hosted as a response to findings that emerged from the recent Purpose Disruptors Ireland survey, to help fill the knowledge gaps and build the industry’s skillset in climate and sustainability arenas.
2021 Events & Press Coverage for GoodLife2030
On the final day of COP26, The Drum interviewed Purpose Disruptors co-founders Lisa Merrick-Lawless, Rob McFaul and Jonathan Wise alongside five of the industry leaders from Iris, Mediacom, Mother and M&C Saatchi, who featured in our documentary A Good Life in 2030: The Role of Advertising, about the role of advertising in tackling the climate crisis.
GoodLife 2030 Collective Manifesto
A manifesto-making tool inviting all to declare a new vision of an advertising, marketing and media industry, in service to the good life we want.
Use this tool to articulate & keep your own vision, and add your voice to the collective call for change.
GoodLife 2030 Documentary
A great place to start. Our much-loved 15 minute documentary exploring advertising and its relationship to the climate crisis. First produced in 2021 and premiered at COP26 in Glasgow.
Good Life 2030 - Insight & Research
In collaboration with the Insight Climate Collective, we conducted deep, qualitative, primary research with the 42% of the UK public who don’t see themselves reflected in typical climate narratives, to unearth their values and visions of what a ‘good life’ in 2030 is like.
Good Life 2030 - How it began
Led by Purpose Disruptors and in collaboration with the Insight Climate Collective, Race to Zero, Stories for Life and over 200 industry professionals, Good Life 2030 is a project for the advertising industry to transform both itself and society in service of halving emissions by 2030 through the process of reimagining and redefining what a ‘good life’ looks and feels like, informed by real everyday people.
ON CLIMATE, COMMUNICATIONS & THE IRISH MEDIA
On July 9th, 100 members of the PR and creative communications industry in Ireland gathered for a Q&A discussion with Dr. Pat Brereton (academic and co-chair of Dublin City University’s MSc in Climate Change) and Kevin O’Sullivan (Irish Times Environment and Science Editor). Hosted by Purpose Disruptors Ireland, supported by the PRCA & PRII, it focused specifically on the communications industry and the media plays in tackling and communicating the climate emergency in Ireland.
THE GREAT RESET FORTNIGHT FINDINGS: IRISH INDUSTRY WORKSHOPS MAY 2021
Over the course of 3 weeks in May, Purpose Disruptors Ireland hosted a series of workshops for over 60 creative communications professionals (from strategy and PR to creatives, events and client service) to explore the impact of our industry and its potential in combating climate change. These free sessions were the first of their kind in Ireland, part of Purpose Disruptor’s mission to reshape the advertising and marketing communications industry to only promote attitudes, lifestyles, behaviours and brands aligned with a net zero world by 2030.