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NEWS

PROGRAMME
REIMAGINING ADVERTISING: ANNOUNCING OUR LEARNING AND ACTION JOURNEY

Purpose Disruptors and the Royal Society of the Arts (RSA) have convened representatives from parts of the advertising ecosystem - including brand NatWest, advertising agency AMV DDBO, media agency OMD, media owner Channel 4, awards body D&AD and insight agency Kantar - to embark on a 6-month journey to reimagine the future of the industry, supported by research partner Kings College London.   

CASE STUDY

CAMPAIGN
THe GREAT RESET

Led by Purpose Disruptors, over 7 months between April and October 2020, more than 700 individuals and agencies collaborated to create a white paper, launch film and digital hub. A creative competition attracted 160 entries to an open brief. 8 winners produced work which formed a national campaign in donated media space (outdoor, press, radio and digital) reaching an audience of 18 million people.

Case study

campaign
RECLAIMING THE
COMMERCIAL BREAK with
IRIS & MG OMD

‘Reclaiming The Commercial Break’, was created in partnership with Iris and supported by leading media agency MG OMD, who brokered partnerships with media owners. The campaign plays with well-established advertising language to bring home the reality that advertising and consumption of material things distract from what’s important in life, reaching an audience of over 1.8 million people.