Reclaiming the Commercial Break
Our integrated campaign, in collaboration with IRIS and MG OMD interrupted traditional commercials with messages that support human and planetary wellbeing.
The campaign cuts through the ‘consumption’ noise by subverting advertising tropes to disrupt people’s auto-pilot behaviour and make them reflect on how connection with self, others and nature are what really matters.
Adverts for the Future - Soundbites
As part of our citizen research, we spoke to everyday people about what a ‘good life’ looks and feels like now and in the future.
Reclaiming the Commercial Break - TV Ad
The Reclaiming the Commerical Break campaign included ‘The Good Advert’, the first TV ad with a conscience, voiced by comedian Simon Amstell - which aired on Channel 4 in November 2023.
Adverts for the Future - “Good Stuff”
"Good Stuff" brilliantly demonstrates our addiction to ‘stuff’ – the mass consumerism we are all consumed by. It then reveals what the actual Good Stuff is in life – time with others, time in nature, time doing the things we love.
Good Life 2030 Exhibition
In partnership with the global Creatives for Climate community and WeAre8 social platform, we gathered hundreds of submissions from independent creatives & influencers, sharing new & original visions of a future good life.
These contributed to a pop-up Exhibition of the Future, held at the Tate Modern for Purpose Disruptors’ Earth Day Summit, in April 2023.
Adverts for the Future - ‘It’s me, you’
Starring British radio and television presenter, narrator and comedian Alice Levine, this film brings the future forward in a really personal, humorous way through time travel.
Adverts for the Future - “Less is More”
"Less is More" is an immersive audio experience that cleverly peels back the layers of sound to reveal how the Good Life we’re all seeking has been obscured by the frenetic way we live today.
GoodLife 2030 Collective Manifesto
A manifesto-making tool inviting all to declare a new vision of an advertising, marketing and media industry, in service to the good life we want.
Use this tool to articulate & keep your own vision, and add your voice to the collective call for change.
GoodLife 2030 Documentary
A great place to start. Our much-loved 15 minute documentary exploring advertising and its relationship to the climate crisis. First produced in 2021 and premiered at COP26 in Glasgow.