GoodLife 2030 Documentary

About this documentary

Out of 4,000 entries, Purpose Disruptors was chosen to showcase our 'Good Life 2030' work on the biggest stage at COP26 - the IMAX Cinema in the Green Zone.

At the IMAX Cinema at COP26 in Glasgow, we hosted the global premiere of our ‘Good Life 2030’ documentary. Filmed in partnership with The Big Sky, this is the first-ever documentary about the advertising industry and its relationship with the climate crisis.

'Good Life 2030' features interviews with industry leaders reflecting on the future of adland, alongside interviews with UK citizens from our research in collaboration with Insight Climate Collective. The documentary also shows the making of the 3 new 'Adverts for 2030' made by top agencies McCann Manchester, Iris and Gravity Road, which bring to life UK citizens visions of what a good life is like in 2030.

You can watch the livestream of our event at COP26 by clicking on the link below