CURRENT INITIATIVE

THE MISSING METRIC

HOW CAN WE TAKE FULL RESPONSIBILITY FOR THE IMPACT OF OUR WORK?

Key to ensuring our industry helps society and business to reduce our collective carbon footprint is re-evaluating what we measure and celebrate as ‘success’. The ‘Ecoffectiveness’ framework is a simple way to do this. We’re inviting strategists and econometricians to join us and contribute to its progress. Particularly if you have data to share. We’d love to hear from you.